Anthum AI
The largest RL environment for creativity
(and secretly the world's most important video game…)
Agents needs human creativity
1
Without humans, agents are bottlenecked. While AI video models advance rapidly, AI video creators lack practical applications to monetize their skills.
2
Video models have increasingly high resolution and consistency… but fail hard when compositing clips together or generating cohesive storylines on their own.
3
There's no benchmark for measuring human creativity against AI - and no one is acquiring the training data needed to build better creative agents.
AI video is emerging. It should be a game.
How To Play
  • AI creators enter brand-funded video creation contests
  • Humans create AI videos start to end on the Anthum platform
  • Winning videos get instant payout + IP transfer to brands
For Brands
  • Submit a creative brief / copy
  • Get 50 - 100 pieces of content
  • Pay only for what you use
  • 5x more cost-effective than traditional AI agencies
For Creators
  • Multiple winners per contest
  • Higher rank = bigger prizes
  • Hotstreak bonuses for winning multiple contests
  • Join creator guilds and compete in inter-guild competitions
We launched with no community or product… and grew fast.
$500k+
ARR in 8 weeks
1,500+
Creators
6
Paying Customers avg $8k/month
70+
Avg Submissions/Contest
Repeat founders who scaled ALL Labs to $10M+
Orri Bogdan
CEO & Co-Founder
Co-Founder/CEO @ ALL Labs
ex-Pro LoL player, repeat founder & community builder
Joseph Weinerman
CTO & Co-Founder
Founding engineer @ ALL Labs
Designed karma-based matchmaking for p2p game: Hotseat
Backed by Founders & Executives from:
  • Marc Randolph - Netflix Co-Founder
  • Michael Evans - Theorycraft Co-Founder, VP Riot Games
  • Ron Shah - Obvi Co-Founder
A Self-Training System
1
1
Brands pre-pay for contests
2
2
Community votes for finalists, brand / Meta ad conversions determine winners
3
3
Creator ELO updates
4
4
Creative agents train on metadata
We Control the Data Layer
Every contest generates a rich data layer, capturing the entire creative pipeline from prompts to performance metrics.
Script Prompt
Initial text-based creative brief.
Image Prompt
Translating text into visual concepts.
Video Prompt
Animating images into dynamic clips.
Editing & Compiling
Assembling final video with audio/effects.
Performance Tracking
Analyzing engagement and conversion.
We're raising $5M to scale engineering, go-to-market, & operations
Reasons NOT to Invest
1. No PhDs on our team. Our CTO didn't go to college. Our CEO got into StartX but not Stanford.
2. It's very difficult to scale a two-sided marketplace. Right now we have 1,500 creators and 6 paying brands—we are still early!
3. We don't have a "tech moat." Our moat is our creator community and data—backed by strong gamification at all layers. AI makes this both buildable and copyable.
4. "AI could replace human creators entirely." Eventually, yes. We'll be the first to understand where, when, & how.
5. We are a new type of platform and need to prove a lot. We need to prove that our crowdsourced content outperforms all other sourcing methods.
Reasons to Invest
1. We've proven product-market fit in 8 weeks. $500k ARR, 1,500 creators, 6 paying customers at $8k/month—with zero marketing spend.
2. We're building the only two-sided marketplace that generates training data. Every contest creates brand-validated, peer-reviewed data that trains better AI agents.
3. Repeat founders who've scaled platforms and brands.
  • Orri scaled ALL Labs to 1000+ retail stores and built massive IRL and video game communities.
  • Joseph built matchmaking systems for Hotseat and created a popular board game at age 12.
4. We win whether humans or AI dominate creativity. While humans are winning, we're the #1 creator platform. When AI wins, we'll have the first creative agents, as well as the best training data and benchmarking system in the world.
5. First-mover advantage in AI video competitions. We're creating a new category—competitive AI creativity—before a market is present.
What will Anthum become?
We are building the world's largest RL environment for creativity.
  • Every brand using our platform feeds us data.
  • Every AI agent trains on our massive corpus of creator meta-data.
  • Every creator's career lives on our platform.
We're an eSport disguised as a marketplace—and eventually the operating system for creativity itself.
Anthum will become the RL environment for all creativity
Contact:
orri@anthum.ai
Website:
anthum.ai/work